What politicians, small business and mice have in common
Almost 20 years ago, Dr. Spencer Johnson wrote a legendary book titled, Who Moved My Cheese? It tells a story about four … Read More →
View ArticleThe velocity of change and new customer expectations
And when I die, and when I’m gone, there’ll be one child born in this world to carry on, to … Read More →
View ArticleDo you know how to load your Sales Pipelines?
Here’s an ancient marketplace maxim: Selling is a numbers game. A maxim is a generally accepted truth and this is … Read More →
View ArticleAs CEO, you’re the futurist of your business
Every small business owner should display in a prominent place this John F. Kennedy quote: “Change is the law of … Read More →
View ArticleNaisbitt’s Razor: The great small business advantage
On my radio program, beginning in 1998, I started interviewing telecom experts on something called broadband Internet connection. It would … Read More →
View ArticleHow “the Cloud” can empower your small business
One of the greatest products of human society is the marketplace. Webster defines it as a place where goods and … Read More →
View ArticleAre you practicing the Age of the Customer prospecting rules?
Since 1993, control of the three major elements of your customer relationships – product, information, and buying decision – has … Read More →
View ArticleStorytelling – older than the marketplace
Cogito ergo sum. French philosopher Rene Descartes proposed this idea in 1637, which translates to “I think, therefore I am.” Certainly, … Read More →
View ArticleMobile computing will dominate your future
What if I told you that seven-of-ten of the prospects and customers in your market can’t find your business? You’d … Read More →
View Article“Follow me home” is a solid gold gift
First, let’s establish two maxims: one classic, one new. Classic: The cardinal rule of customer acquisition – it’s not your … Read More →
View ArticleBring your customer’s customer into focus
When you take a photograph, the resulting product is two-dimensional: tall, wide, and flat. But in most cases, you want … Read More →
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