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Channel: The Age of the Customer – by Jim Blasingame
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Should the Internet become a utility?

As you may remember, I’ve been reporting on the Net Neutrality issue for over a decade, including all the significant … Read More →

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Don’t slay your business alligators, starve them

Small business owners know all about that metaphorical business reptile — the ubiquitous alligator. They seem to pop up everywhere, … Read More →

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The best social media practices for the Age of the Customer

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Does your business use lights or gauges?

Trick question: If your business were a car, would the dashboard have warning lights or gauges? The correct answer is … Read More →

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It’s never too early to greet your customers.

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The gold mining tool of professional salespeople

A few decades ago a 27-year-old, shiny, new Xerox sales representative was minted. Already a sales veteran, it wasn’t his first … Read More →

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Leave the Age of the Seller behind for the Age of the Customer.

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Mobile computing will dominate your future — are you ready for it?

Remember all the years I’ve said every small business MUST have a website? It’s still true, except now that’s not … Read More →

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The Blasingame Translator for Small Businesses and Banks

Once upon a time, a storm caused two ships to sink in the same area. All on board were lost … Read More →

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Replace worry & fear with business performance

In his book, Blue Highways, William “Least Heat Moon” Trogdon said his Osage Indian grandfather, William “Heat” Moon, taught him this … Read More →

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How to get a bank loan: Part One

One of the markers of this post-recession, so-called recovery has been the practice of deleveraging. Across the economy, from consumers … Read More →

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How to get a bank loan – Part Two

Since most businesses have been deleveraging post-2008 financial crisis, you could be forgiven for getting rusty at how to ask … Read More →

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Why trust is a best business practice

Are you familiar with the term “dysfunctional family?” The simple definition is, a family whose members don’t work and play … Read More →

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Sustain Outrageous Success with the Golden Triplets

Once upon a time, consumers enjoyed what I call The Golden Age of Customer Service. Alas, based on current research, … Read More →

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Relevance is the Customer’s new prime expectation

When describing what influences the behavior of individuals as they pursue their lives, you would likely include concepts associated with … Read More →

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Four kinds of Vitamin C prevent professional scurvy

For centuries, prolonged service at sea resulted in sailors contracting a malady called scurvy.  Those so afflicted bruised easily, had … Read More →

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Replace worry and fear with business performance

In his book, Blue Highways, William “Least Heat Moon” Trogdon said his Osage Indian grandfather, William “Heat” Moon, taught him this … Read More →

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Four factors that stopped the American Startup

As the financial crisis was being resolved in December 2008 I heard someone say, “Wait ’til the startups get going … Read More →

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The Age of the Customer Power Question: Ask it and then deliver

One hundred twenty years ago, lawyer Paul J. Harris moved his practice to Chicago. While he enjoyed the new opportunity … Read More →

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Are you asking the Outsourcing Power Question?

Biutou Doumbia lives in a tiny village in Mali, in western Africa. She and her family live in poverty, very … Read More →

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